Before changing the campaign, ask what the dashboard can actually tell you
A practical framework for separating an observed change from a plausible cause before adjusting a campaign.
Read storyWriting about business, marketing, technology, data, experiments, and things I learn along the way.
A practical framework for separating an observed change from a plausible cause before adjusting a campaign.
Read storyA practical framework for separating an observed change from a plausible cause before adjusting a campaign.
Read storyWhy a platform's attributed revenue and the incremental effect of a campaign answer different questions.
Read storyA note on the questions, experiments, and practical lessons Perry Sessions plans to explore here.
Read storyThis is a place for useful observations, firsthand experience, research, and honest interpretation. The goal is to ask better questions and write down what the answers might mean.
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