AnalyticsSample
Before changing the campaign, ask what the dashboard can actually tell you
A practical framework for separating an observed change from a plausible cause before adjusting a campaign.
Read storyAN INDEPENDENT PUBLICATION BY PERRY SESSIONS
Curious about what actually works.
Writing about business, marketing, technology, data, experiments, and things I learn along the way.
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A closer look at the questions behind the numbersFeatured writing
MarketingSample
Attributed revenue is a useful clue. It is not the whole answer.
Why a platform's attributed revenue and the incremental effect of a campaign answer different questions.
Read story
BusinessSample
What this publication is for
A note on the questions, experiments, and practical lessons Perry Sessions plans to explore here.
Read storyEditorial previewThese sample stories demonstrate the site design. They need Perry’s review or replacement before the domain goes live.
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View the archive Latest writing
AnalyticsSample
Before changing the campaign, ask what the dashboard can actually tell you
A practical framework for separating an observed change from a plausible cause before adjusting a campaign.
Read storyMarketingSample
Attributed revenue is a useful clue. It is not the whole answer.
Why a platform's attributed revenue and the incremental effect of a campaign answer different questions.
Read storyBusinessSample
What this publication is for
A note on the questions, experiments, and practical lessons Perry Sessions plans to explore here.
Read storyA NOTE FROM PERRY
Notice something. Look closer. Share what you learned.
This is a place for useful observations, firsthand experience, research, and honest interpretation. The goal is to ask better questions and write down what the answers might mean.
Why I’m writing