AnalyticsSample
Before changing the campaign, ask what the dashboard can actually tell you
A practical framework for separating an observed change from a plausible cause before adjusting a campaign.
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All writing.
Questions, observations, and useful things learned along the way.
MarketingSample
Attributed revenue is a useful clue. It is not the whole answer.
Why a platform's attributed revenue and the incremental effect of a campaign answer different questions.
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BusinessSample
What this publication is for
A note on the questions, experiments, and practical lessons Perry Sessions plans to explore here.
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